Fora de Lugar

This website is a platform for hosting podcast episodes, but it also has an online store for fans of the Fora de Lugar, a YouTube channel in development.

BRIEFING

WHAT IS FORA DE LUGAR?

Fora de Lugar will be a YouTube channel and podcast, which in reality is an A.R.G. (an internet mystery that slowly tells a story for the community to solve).

the GOAl

“Create a website to host our most sensitive podcasts, without the restrictions of other platforms. We also want to have an online store so that fans of the project can support us even more.”

Target Audience

“Young men, between 18 and 30 years.”

Visual identity

“We don’t have anything very defined, but each participant has an avatar with a very unique visual style.”

As the channel has not yet been launched, speculations were made based on research into content creators and other A.R.G.s

PERSONAS

Two personas were created. One imagining A.R.G.s fans and the other thinking about the fan of the Fora de Lugar channel, who likes the content and wants to help the project.

A.R.G. PERSONA

FAN PERSONA

CANVAS

For the website to fulfill all the functions of a podcast aggregator and e-commerce, it must focus on the needs of the fan persona.

USER JOURNEY

As the site focuses on two types of audiences, different logics must be analyzed and taken into account

A.R.G. JOURNEY

FAN'S JOURNEY

With the research done and the results noted, it's time to plan and create the skeleton of the website.

INFORMATION ARCHITECTURE

Having created the framework, the construction and testing phase began. Now it was time to identify whether the planning had reached an acceptable result.

THE PRODUCT

Having created the framework, the construction and testing phase began. Now it was time to identify whether the planning had reached an acceptable result.