BRIEFING

How does your business work?

“I make lunch boxes to sell in my apartment complex, but sometimes I have some customers who don't live in the condominium. I make two lunch options a day.”

biggest difficulty currently

“I offer my dishes on WhatsApp (in the condominium group, in my Delivery group and individually), but many people end up letting the messages go through.”

Target Audience

“Families (three members) and university students.”

Visual identity

“I only have a logo.”

After getting to know the company and its problems, it was time to understand who the app's users would be and how its functionality should adapt to them.

PERSONAS

A survey of the building's residents was carried out. With the results, two personas were created to get a broader idea of ​​the restaurant's audience.

PRIMARY PERSONA

SECONDARY PERSONA

CANVAS

For the website to fulfill all the functions of a podcast aggregator and e-commerce, it must focus on the needs of the fan persona.

USER JOURNEY

Based on all the data collected, I mapped out the touchpoints and experiences that the user may have throughout the process.

With the research done and the results noted, it's time to plan and create the skeleton of the app.

INFORMATION ARCHITECTURE

Having created the framework, the construction and testing phase began. Now it was time to identify whether the planning had reached an acceptable result.

THE PRODUCT

Having created the framework, the construction and testing phase began. Now it was time to identify whether the planning had reached an acceptable result.

My

leads

A Software as a Service to simplify the process of finding new companies and creating personalized approaches.

OTHER PROJECTS

FORA DE

LUGAR

A website to aggregate podcast episodes and an e-commerce for a YouTube channel.