My Leads (SaaS)

My Leads

A SaaS to simplify the process of finding new companies and creating personalized approaches.

BRIEFING

The client

"I'm a freelance developer and I need a ux designer to design the usability of a project I want to develop."

GOAL

Develop a Software as a Service to simplify the process of a Business to Business company of finding new leads and creating approaches to offering their products/services.

Target Audience

Small and medium-sized B2B companies that want to expand their customer base.

Visual identity

“I have nothing. Not even a logo.”

Now it's time to understand what the user profile of this software is.

PERSONAS

A survey of the building's residents was carried out. With the results, two personas were created to get a broader idea of the restaurant's audience.

Primary persona

SECONDARY PERSONA

CANVAS

To understand the main functions and problems in development, it was necessary to design the relationship between user and product.

USER JOURNEY

Based on all the data collected, I mapped out the touchpoints and experiences that the user may have throughout the process.

With the research done and the results noted, it's time to plan and create the experience.

THE PRODUCT

Having created the framework, the construction and testing phase began. Now it was time to identify whether the planning had reached an acceptable result.

test software