Crazy World

A landing page created to contain the basic materials of a tabletop RPG in development. This project has the final goal of creating a community that will finance this project crowdfunding.

My role was to develop the UX of the project and create the UI for the landing page.

“Crazy World is a Brazilian tabletop RPG system with simple rules and a fictional world with its own races and cities.”

BRIEFING

WHAT IS CRAZY WORLD?

the GOAl

“Create a platform for contain PDFs with the basic rules of this tabletop RPG, to start creating a community that will support the crowdfunding of the final version of Crazy World.”

Target Audience

“Adult men, between their 20s and 40s years.”

Visual identity

“The game adopts the aesthetic of a school notebook, scribbled, with several notes about RPG.”

A series of research was carried out to confirm the preconceptions of the briefing and to develop the best strategies for the project.

PERSONAS

Two online questionnaires were carried out (on Facebook, Twitter and Reddit), one in English and the other in Portuguese, to better understand the tabletop RPG's audience. The results showed some misconceptions in the briefing.

PRIMARY PERSONA

SECONDARY PERSONA

CANVAS

Once you understand the customer profile, you can estimate their needs. That way, I gave them an appropriate response.

USER JOURNEY

Based on all the data collected, I mapped out the touchpoints and experiences that the user may have throughout the process.

With the research done and the results noted, it's time to plan and create the skeleton of the website.

DEVELOPMENT

information architecture

wireframe

We then arrived at the first version of the product. This will be released for the public to test and provide feedback for future improvements to the platform.